Grow With Us Ventures. Why 21st­ century businesses and governments seek to boost happiness?

Why 21st­ century businesses and governments seek to boost happiness?

The Happiness Regime Corporations now create such positions as “chief happiness officer.” They draw on neuroscience to track employees’ moods and hire behavioural consultants to craft programs to cheer up the members of their workforce. Governments keep statistics on national well­being and offer optimism coaching to the unemployed. At least one municipality experimented with “positive…