Why People Buy To be successful in sales, you must learn why people purchase products and services. The answer to this vital question is far more important than learning the answer to another: “How do I sell?” People buy for numerous reasons. Here are some of the most common: I have a high opinion of…
There is no denying that a job that pays well is something we all want. After investing so many years in education, wanting a career that pays what you deserve is not surprising. However, it is not at all an easy task. The global pandemic coupled with digital transformation and technological advancements has brought about…
Meta, Twitter, Microsoft, Snap: Job cuts galore at the biggest US companies. This news came like a tsunami in the ocean of so-called safe and secure MNC jobs. According to a report, job layoffs announced by US-based employers have jumped 13% to 33,843 in October 2022, the highest since February 2021. The lawsuits were filed…
The experiences that each one of us has had in these past three years will be beyond comprehension for the coming generations. We were in a state of complete standstill for some time due to COVID-19. But life never stops. Everything started coming back to normalcy. But these hard times have opened a new chapter…
You Can Teach Yourself to Become Effective You cannot manage others if you cannot manage yourself. For the executive – the ultimate “knowledge worker” – this means managing your own effectiveness. This is not a complicated task. It involves adopting a few specific practices and five pivotal habits. Being effective is a linchpin requirement for…
Live Long and Prosper Children born in the US in 2016 can anticipate reaching their 100th birthday. The last two centuries have seen an increase in life expectancy of two years per decade. Unforeseen or unfortunate circumstances aside, you will live longer than your parents and grandparents, and your children will live longer than you.…
Insights, Not Product Details In sales in the past, buyers relied on salespeople for the information they needed to make intelligent purchase decisions. Now, thanks to the Internet, buyers can easily research alternative products and services and compare prices. Today’s buyers rarely deal with salespeople until they have progressed through 60% of the sales cycle.…
Hot or Not? When a product, idea or topic becomes the newest hot talking point, it has gained “social contagion”; this is a good thing, and it can happen spontaneously. For example, a new house of worship can naturally experience a boom of interest within a community, or a pressing political cause can inspire people…
Modern Bloodletting The problem with management is that it still works under the flawed Industrial Age paradigm. Consider that physicians in the Middle Age practised bloodletting. As barbaric as that may seem today, using leeches to draw blood from a sick person simply followed from the era’s paradigm that if you were ill, bad material…
Seven Habits The seven habits of highly effective people are: 1. They take initiative. “Be Proactive.” 2. They focus on goals. “Begin with the End in Mind.” 3. They set priorities. “Put First Things First.” 4. They only win when others win. “Think Win/Win.” 5. They communicate. “Seek First to Understand, Then to Be Understood.”…
